01 — The project

Creating precise, age-appropriate guidance in Italian for adolescents with ADHD, to help them manage their medication independently and take control of their own treatment.

02 — The challenge

To reduce cognitive load through carefully chosen questions and answers, easily absorbed by those who find it difficult to concentrate.

02 — Result

A patient guide based on the 'Easy-to-Read' principles promoted by Inclusion Europe and Anffas, transforming a clinical requirement into a resource that meets the patient's needs.

Notes on the method

Plain language or Easy-To-Read?

Two different approaches for two different targets:

• The primary distinction between Easy-to-Read and Plain Language – as defined by the ISO 24495-1:2023 standard – lies in the type of reader they serve.

• While Plain Language targets a general audience, Easy-to-Read is tailored for those who find it difficult to read due to intellectual disabilities, cognitive disorders or low literacy levels, as well as language learners, the elderly, and children.

• Consequently, Easy-to-Read content is selected and drafted under more stringent guidelines, addressing user needs that are fundamentally different from those met by Plain Language.

• Nevertheless, Easy-to-Read communications also follow the four founding principles of Plain Language: relevance, findability, understandability, and usability.